Come October, brands plunge right into marketing their products and services for Halloween. According to iReach Insights, adults in Ireland spent €49 million on Halloween pre pandemic.
Shoppers spend their money on decorations, candy, costumes, and even a trip to a haunted house on Halloween (if restrictions will allow).
The most effective Halloween marketing campaigns frequently incorporate clever storytelling. So, here are a few tricks (and treats) to spook up your Halloween promotions and create a great social media campaign for your brand.
For your Halloween social media campaign, here are some fantastic (and simple) ideas.
Decorate your store and Social Media profiles.
We’ve all gotten a kick out of seeing shops decked out for Halloween. Regardless of the thing you’re buying, it’s a spooky and enjoyable setting to be in. You can do the same thing with your social media pages. Make your cover images Halloween-themed by changing the colour scheme or adding some spider webs and pumpkins. Look at Starbucks; when it comes to Halloween celebrations, they always set the standard high.
Offer a seasonal discount.
Since it is Halloween, your current and potential clients would appreciate some unique offers. These options include an all-out sale, a little discount on the next buy, or a holiday-themed freebie with every purchase over a specific amount. Like any other holiday promotion, you can use social media to drive engagement for your offerings. Try a Halloween-themed Facebook giveaway or Instagram poll.
Get Creative
Plain text and link previews fail to catch the attention of social media users as successfully as images, GIFs, and videos. Here are some creative ideas for you to try out:
- Allow your creativity to go wild with Halloween puns on Instagram, Facebook, and Twitter.
- Every day, create a spooky image and share it on social media.
- Make your product images more interesting by using some Halloween-style graphics.
- Take pictures of your employees in their costumes.
So there you have it: some spookily effective and simple Halloween campaign ideas for your social media Before you start developing new material, consider repurposing current content. You might be able to add a twist to an existing piece rather than starting from fresh.
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